By Narmin Jarrous
I’ve never been someone capable of complacency - whether that’s because I live in chronic pain and refuse to tolerate one iota more of discomfort is yet to be determined. What I do know is that complacency has no place in my life, career, or the cannabis industry.
When I first entered this space, I saw far too much stagnation. Licensing regulations that didn’t make sense, social equity plans that rang hollow, and marketing strategies that catered to one very particular type of man. Today’s cannabis industry wasn’t built for people like me; women, especially women of color, weren’t considered. That needed to change.
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