The Power To Shape Stories That Matter

Marley Peters is co-founder and campaign director of Don’t Be A Little Pitch.

By Marley Peters

I have always believed in the power of a good story. From the first time I picked up a pen, I knew stories could do more than entertain. They could connect, inspire, and create change.

That belief carried me into the world of public relations, where every day is fast, loud, and sometimes chaotic. But for me, it is where stories meet strategy. As Co-Founder and Campaign Director of Don’t Be A Little Pitch, I get to build campaigns that do more than sell. They spark connection, provoke thought, and shift how people see the world.

Along the way, I realized something even bigger. I wasn’t just writing for others. I was writing with them. That shift changed everything. It made me think differently about what stories get told, who gets to tell them, and how we can make space for everyone at the table.

It is about shaping narratives that are honest and inclusive. It is about using AI to get sharper, not slower.
It is about mentoring teammates to lead with their own voice. And it is about staying grounded in a world that is always moving faster.

Some days, I still grab a notebook and scribble ideas the old-school way, simply because it brings me back to where it all started. There is something powerful about putting pen to paper, a reminder that even the smallest ideas can grow into something meaningful.

Change does not always happen with a headline or a viral moment. Sometimes it happens quietly, one pitch, one post, one story at a time. Because the power to change lives is in the words we choose and in the ones we make sure are never left out.

Maley Peters is Co-founder and Director Of Don’t Be A Little Pitch. https://www.instagram.com/marleyjeanpeters/ ; https://www.linkedin.com/in/marleyjpeters/ ; https://www.dontbealittlepitch.com/ .