Delicious: Getting Your Ideas As Women Leaders To Catch On

If your idea was edible, would it be broccoli or would it be a cheeseburger?

Jonah Berger, author and marketing professor at the Wharton School at the University of Pennsylvania told an audience in Chicago for the Engage 2017 conference recently, β€œIdeas do not sell themselves. The notion that if an idea is good, people will share it, is wrong.”

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