Listen Up: Take The Lead Launches Weekly Podcasts To Offer Solutions
Sundays may be the traditional day of rest for some, but Sundays are now also the day to take time for yourself to listen, learn and continue building the career of your dreams.
The newly launched Take The Lead Women Podcast with Gloria Feldt, co-founder and president of Take The Lead, is a free weekly foray into inspiration that will help listeners define their purpose, own their power and learn leadership secrets from a variety of guests, as well as Feldt.
Now in its second month of podcasts, Feldt is working to launch new episodes every Sunday to help “power you up,” Feldt says.
“They’ll meet interesting women they want to know. Twice a month, they’ll learn the life stories of women they’ve admired and get tips from experts on various topics,” Feldt says.
Those guests include Carla Harris of Morgan Stanley; finance experts and authors Stacey Tisdale and Sonya Smith-Valentine discussing growing your wealth; entrepreneurship lessons from Nathalie Molina Niño, CEO of BRAVA Investments and author of the book, Leapfrog: The New Revolution for Women Entrepreneurs and Nina Vaca, Founder, Chairman, and CEO of Pinnacle Group and insights from author and iconic feminist leader Gloria Steinem, and actor Kathleen Turner.
Upcoming podcasts include guests Natalie Jane Egan, CEO and Founder of Translator, former CEO and founder of PeopleLinx and Jehan Agrama, CEO of Harmony Gold, CEO of Lemonette and a founding member of GLAAD.
Many of these conversation continue on the themes started in Take The Lead’s Virtual Happy Hours where Feldt with co-host Reshma Gopaldas of SHE Media interview women entrepreneurs, business executives and inspiring thought leaders to talk money, power and respect — and every other high-impact topic to help listeners negotiate and navigate in and out of the office.
Feldt, creator of the 9 Leadership Power Tools, and the 50 Women Can Change The World programs and curriculum, espouses her tools for creating fair and equal leadership roles for women who are looking to lead without limits. The overall mission of Take The Lead is to reach gender parity in leadership across all sectors by 2025.
“On alternate weeks, they’ll get my leadership lessons from the frontline, on a hot topic or listener question delivered with verve and humor in 15 minutes or less,” Feldt says.
Her podcasts cover imposter syndrome, working through fear, actions to hold a vision, diversity and inclusion and many more topics focusing on solutions for women leaders. The Take The Lead Women podcast was launched at the recent five-year anniversary celebration of the launch of Take The Lead.
Free subscriptions to the weekly Take The Lead Women podcasts are available on RadioPublic; Apple Music; Google Podcasts; Spotify; and Stitcher. The podcasts run about 15 minutes or less. Click here to see all available episodes.Sign up here to be notified by email of new podcast episodes.
Aside from convenience for the host and for the audience who can listen on a Sunday or any day of the week, podcasts are big business and big news.
“The industry has slowly gained traction since former Apple CEO Steve Jobs introduced the word ‘podcast’ widely in 2005,” according to The Verge.
“One-third of Americans over 12 listen to podcasts,” according to WBUR. “There are now upward of 700,000 podcasts, according to the podcast production and hosting service Blubrry, with between 2,000 and 3,000 new shows launching each month.”
Recently Spotify announced the purchase of Gimlet Media and Anchor, WBUR reports. “The deal is likely to cause a major shift in the podcasting world. Suddenly, an industry that has been historically low-budget, often fueled by crowdfunding or merchandise and bringing in minimal ad revenue, is about to be flooded with an unparalleled amount of money and resources. Already the second-largest podcast platform, Spotify has said it plans to spend as much as $500 million on podcast-related deals in 2019.”
Inc. reports that “podcasting is even more popular in Australia, Sweden, Spain, and South Korea. It is a global phenomenon driven by smartphones and a desire for a steady stream of information and entertainment. The spend on podcast advertising was over $479 million dollars last year and expected to exceed a billion dollars by 2021 in the U.S. alone.”
Podcasting is a vibrant space globally that delivers a different experience to consumers.
“Podcasting provides an opportunity to reach audiences of all types in the context of content they are excited to consume. And unlike much of the distracted viewing or swift swiping in digital, podcasts provide attentive audiences,” writes Michelle Manafy in Inc.
Why is Take The Lead taking on podcasting?
“Podcasts are a great vehicle because busy listeners can get great information and inspiration value in short bursts while on the go and wherever they are,” Feldt says. “It’s a good vehicle for me because I get to connect personally with Take The Lead friends and followers but I don’t have to put makeup on.”